NEW YORK: Men are more likely than women to make purchases on mobile devices while 40% of men aged 18 to 34 say they would like to conduct all their spending online, according to recent research into US consumer habits.
Contrary to the perceived wisdom that American women are driving online purchases because they are thought to control up to 85% of household spending, it appears men drive nearly as much ecommerce spending in the US.
Men have a clear preference for online shopping, according to BI Intelligence
, a research service from Business Insider which analysed a series of findings by comScore, SeeWhy, and other research firms.
BI Intelligence said 22% of men bought a product or service on their smartphones in 2013, compared with 18% of women, while one-fifth (20%) of men did the same on a tablet, compared with 17% of women.
In addition, the report said men are also more likely to shop at online auction sites like eBay – 43% of men aged 18 to 24 said they typically shop on such sites compared with only 31% of women.
And the online trend among American men seems to extend to American teenage boys as well – more than 8-in-10 (86%) of male teens shop online compared with just over three-quarters (76%) of teenage girls.
Also, a higher proportion of teenage boys say they shop at general sites, such as Amazon and eBay, than teenage girls, who prefer to go shopping on fashion and specialised sites.
"The conventional wisdom is that women account for the lion's share of consumer spending, including online purchases," said Cooper Smith, a research analyst at Business Intelligence.
"But it turns out that men are the power shoppers when it comes to purchases made on smartphones and tablets," he said.
Data sourced from Business Insider; additional content by Warc