LONDON: Six leading agency practitioners as well as two client-side senior marketers from PepsiCo and Unilever will join a full complement of 14 judges for the Warc Prize for Innovation 2014.
Chaired by Peter Espersen, head of community co-creation at Lego, the judging panel will assess case studies that demonstrate how marketing innovation delivered meaningful results for a brand.
Entries are welcome from any country, communications discipline and product category and there is a Prize fund of $10,000. The deadline for entries is Friday 15th August and full details are available on the Prize website
The latest judges to join the panel include Neeraj Kalani, global market insights director at PepsiCo, and Hamish Priest, manager of global communications planning for Unilever's Dove skincare brand.
From the agency side, the new judges include Alastair Beattie, European president of Tribal Worldwide and head of strategy and innovation at DDB Europe, and Nigel Jones, global chief strategy officer at FCB, who until last year was chairman and CEO at Publicis UK.
Also participating is Awane Kawana, general manager of the Business Innovation Center at Hakuhodo, the Japanese ad agency, and Sonja Lakner from Swedish agency North Kingdom.
Sophie Maunder-Allen, chief executive of direct marketing agency VCCPme, also joins the group along with Leesa Wytock, vp and head of digital at Jack Morton Worldwide.
Commenting on the Prize, new judge Alastair Beattie said: "The Warc prize attracts diverse original thinkers that demonstrate that innovation is the life-blood of our industry. It's where we see all our possible futures taking shape before our eyes."
A full list of the judging panel, including those already announced, is available here
and further information about previous winning cases and their common themes can be found in Warc's Innovation Casebook
Data sourced from Warc