Warc's users in Asia took an international outlook when looking for information about best practice and emerging trends this year, demonstrating the prioritisation of global over local insights.
The first regionally-focused article featuring on the list of the most-read items, Asian youth in the aftermath of globalisation, appeared in 17th place overall. (For more details about the most popular material featured on Warc in 2012, click here.)
It discussed the local youth generation within the burgeoning middle class, who are witnessing growing affluence, smaller family sizes and a proliferation of media.
Further up the list, the popularity of the Warc Briefings series was apparent, with factual overviews of both Brand architecture and Agency remuneration attracting high numbers of hits.
Similarly, the practical framework offered by How to write brand positioning statements was just outside the top ten, and the highest-ranked paper from Warc's extensive Best Practice series.
Most popular, however, was the range of longer Warc trend reports published during the year such as those covering Shopper marketing and Mobile marketing, as well as the 2012 Toolkit, confirming the appetite in Asia for forward-facing insights from around the world.
Data sourced from Warc