Infographics proved especially popular on the Warc Blog this year, taking the top two spots in the rankings of the leading posts by readership over this period.Social Media Strategy
, which put together some key datapoints on Facebook, Twitter and other such platforms, was the number one blog entry of the year.The UK ad market
, which collated figures from the AA/Warc Expenditure Report, came second on this measure. (For more details about the most popular material featured on Warc in 2012, click here
Reports from conferences around the world were well-represented elsewhere in the top ten.
In third place was Advertising: Science or art?
, reporting from a debate at the Edinburgh International Marketing Festival, while posts on the IPA Creative Pioneers
event in London and Warc's own Ad Research
conference came in fourth and fifth.
Updates from the Cannes International Festival of Creativity
and the IAB Interact summit
in Barcelona also made the top ten, in sixth and ninth places respectively, while feedback from the Advertising Research Foundation's Audience Measurement event
in New York City was the tenth most viewed item of the year.
David Penn, managing director at Conquest, took seventh spot with a post on emotional intelligence
in market research, while a discussion of The Hidden Value in Consumers' Decisions
, a study from Draftfcb, was the eighth most popular blog submission.
Data sourced from Warc