|
About Us
Help
Store
ALL OF WARC
ALL OF WARC
Case Studies
Articles
Research Papers
News
Advanced Search
Case Finder
Pinpoint the case evidence you need – search by industry, objective, media and more.
Recommended Cases
Case summaries showcasing leading brands achieving key marketing objectives.
Campaign Videos
Creative TV and video executions from the most innovative and market-leading brands.
Latest Awards
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
Warc Prizes
The latest from our annual case study competitions.
Effectiveness Index
(external website)
Rankings of the world's most effective agencies, advertisers and brands.
Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.
Alcoholic Drinks
Apparel & Accessories
Automotive
Financial Services
Food
Government & Non-profit
Household & Domestic
Luxury
Media & Entertainment
Pharmaceutical & Health
Retail
Soft Drinks
Telecoms
Tobacco
Toiletries & Cosmetics
Travel & Tourism
Utilities
Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.
Consumers
Data
Geographies
Main Media
Marketing
Other Channels
Guides
Overviews of leading brand owners, and guides to key issues and tasks.
Company Profiles
Best Practice
Briefings
Warc Index
Browse all articles, papers and case studies by subject.
Latest Trends
Latest reports from Warc and trusted partners offering unique insights into current trends.
Consumers
The driving forces behind consumer behaviour.
Industries
New developments for industries and sectors.
Marketing
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Geographies
Insight and intelligence for countries and regions.
News
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Data
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Event Reports
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Event Listings
Plan your schedule of must-attend events with our global calendar of conferences.
Your Profile
Review your contact details and public profile.
Your Topics
Choose and review which topics to follow.
Your Brands
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Client Services
Contact your dedicated Client Services Manager.
Warc Plus
Put our research team at your service.
Home
>
Today's Top Stories
Today's Top Stories
Wal-mart gets personal with shoppers
Euro online adspend up 11.5%
Category leadership vital in Indonesia
Mobile ad metrics questioned
Electronic Arts is most social brand
Indian attitudes to luxury alter
News
7 Day Round-Up
RSS Feed
Warc Blog
The Warc Blog
India set for big data boom
NEW DELHI: Companies in India stand to gain $1bn in revenue from the rising demand for big data services and analytics by 2015, a study has suggested.
The National Association of Software and Services Companies (NASSCOM), the trade body, and CRISIL, the research group,
valued this market
at $200m in India, a figure which should hit $1bn by 2015.
Roopa Kudva, the chief executive of CRISIL, argued that this expansion will be fuelled by major corporations seeking to leverage the burgeoning amount of information available on the web.
"The opportunity for Indian service providers lies in offering services around big data implementation and analytics for global multinationals," he said.
Among the core industries likely to register the greatest uptake are retail, financial services, telecoms, healthcare and manufacturing.
Currently, IT services firms take 82.9% of revenues, and are set to retain the leading position on this metric. Analytics companies, in second place in terms of market share, now generate 17.1% of sales.
Alongside a need to develop the technology, the study asserted that competition for talented data scientists will become increasingly intense, and may actually constitute "the biggest challenge for the industry".
The report predicted the US would see a shortage of 190,000 such workers by 2018, suggesting there is a strong outsourcing opportunity in India, where 15,000 to 20,000 specialist jobs will be created by 2015.
At the global level, the big data category should be worth $25bn by 2015, compared with $5.3bn in 2011, recording a compound annual growth rate of 45%.
Som Mittal, the president of NASSCOM, stated that 90% of firms featured in the Fortune 500, which lists the largest US corporations by revenue, are expected to have big data schemes in place by the end of 2012.
"Currently, North America and Europe account for a substantial portion of the global demand potential for big data analytics," he added. "Already, new big data companies are attracting funding in excess of $50m."
Data sourced from CRISIL; additional content by Warc staff, 7 September 2012
SIMILAR NEWS
Indian attitudes to luxury alter
India's ecommerce sector grows
PC sales up in India
Sitemap
Content & Partners
|
Home
Help
Contact Us
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc