HONG KONG: Computer giant Hewlett-Packard
and satellite TV company Star
are joining forces for an Asian reality TV show HP Space
to showcase creativity across the region.
Contestants from design, publishing, multimedia, film production, product design, music and fashion will be required to brainstorm creative ideas in competition for a $50,000 (€35,500, £30,675) prize.
"HP Space is a first of its kind initiative, providing a platform for talented people across the region to unleash their creative energy," says Star senior vice-president Jonathan Ellis
HP is using the series to promote its "computer is personal again" strategy according to its personal systems group vice-president marketing, Ajay Mohan
. "HP's 70 years of technical innovation and Star's leadership in entertainment is an ideal marriage to ring that experience to life," he says.
The producers have also teamed with online blog Nuffnang
to recruit an official blogger for the show.
HP Space will be an eight-part series and begins on Star World and Channel V on November 10.
Data sourced from Brand Republic Asia; additional content by WARC staff