PARIS: French consumers tend to overwhelmingly favour certain websites in particular categories new research has shown, with the greatest competition coming in news and home products.
Harris Interactive analysed responses from a representative sample of more than 30,000 people aged over 15 to compile lists of the top ten websites in nine categories
, from automotive to video games.
Facebook dominated social networks, with two thirds of respondents (66.9%) choosing it as their favourite. YouTube was a long way back on 10.1% while Twitter had less than half that, at 4.3%.
In the classifieds and private sales category, Leboncoin.fr was way out in front with a 72.9% share. Then came eBay on 6.6% and Amazon on 3.8%.
A similar pattern was evident in online video, where YouTube was by far the preferred site, being chosen by 69.2% of respondents. Allocine.fr gained a 3.3% share, as did dailymotion.com. Harris noted that Allocine had gained this share in six months, having only launched in June 2013.
Le Monde led the news category but with only a 10.5% share. 20minutes.fr was close behind on 8.6% while Google Actualités was in third with a 7.4% share.
The leading sites in home products were also tightly bunched, with Leroymerlin.fr in first place (14.6%), followed by Ikea.com (12.7%) and then Castorama.fr (6.5%).
The remaining four categories all had a clear leader but by a less emphatic margin then the first three detailed.
Thus, Lequipe.fr was the favourite sports site, gaining a 27.5% share of respondents' first choices, with Eurosport.fr taking second on 10.8% and Orange Sport third on 3.7%.
Doctissimo.fr was the leading family site on 25.4%, well ahead of second-placed Aufeminin.com (9.6%) and third-placed Parents.fr (5.2%).
Leboncoin.fr also took the top spot in the automobile category where its 13.1% share put it comfortably ahead of Turbo.fr (7.8%), a site more geared to editorial than sales. Renault.fr was the only manufacturer's site to make the top ten, with a 1.6% share.
The gap between first place and the rest widened again in the final category of video games. Heading the list was Jeuxvideo.com on 40.4%, with its near namesake Jeuxvideo.fr taking second place with a 7.8% share, while Gamekult.com in third had a 4.3% share.
Two manufacturers' sites were in the top ten, as Xbox and Playstation took 2.1% and 1.7% shares respectively.
Data sourced from Harris Interactive; additional content by Warc staff