Having last year quit the founding dynasty of the Cannes Lions International Advertising Festival for the less rarefied realm of touting planetwide ad services, Romain Hatchuel (31) is set to bid au revoir to Euro RSCG Worldwide after just twenty months as director of global new business.
According to Hatchuel, he is embarking on a new project more akin to show biz than ad biz - a fine distinction, some might think. "It's an entertainment project I intend to market in a very innovative way," he says.
Euro RSCG president/coo Jim Heekin would not be drawn as to whether Hatchuel will be replaced. "I'm examining our go-to-market capability," he said, after which "we'll decide what to do".
Paris-based Hatchuel, son of Cannes Festival founder Roger Hatchuel, says he will spend a couple more weeks at the agency to complete new business pitches in the US and Europe.
Data sourced from: AdAge.com; additional content by WARC staff
