Disney's Daytime Direction Retains US Radio Ratings Lead

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News, 24/03/2004

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Latest US radio ratings show little change at the top, with ABC Daytime Direction ranking highest for the seventh report in a row.

Arbitron's quarterly RADAR figures, covering the period from January 2 to December 10 last year, found that Daytime Direction was the top-rated network across all listeners and among the 25-54 demographic. The leading ten were:

1. ABC Daytime Direction
2. Westwood CNN Max
3. ABC Morning News
4. Premiere Pulse
5. Premiere Morning Drive AM
6. The Weather Channel
7. ABC Young Adult
8. Complete FM
9. Premiere Mediabase
10. Premiere Focus

Seven of the top ten networks are owned by Walt Disney Company's ABC Radio and Clear Channel's Premiere Radio Networks. The remaining trio belong to Viacom's Westwood One (CNN Max), Jones MediaAmerica (The Weather Channel) and Dial Communications-Global Media (Complete FM).

The report studied 40 networks and used a sample of over 70,000 listeners.

Data sourced from: MediaWeek.com (USA); additional content by WARC staff

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