Diageo India targets young and women

24 June 2014
NEW DELHI: Diageo, the global drinks company, is focusing its marketing efforts in India on attracting more first-time drinkers and female consumers, a leading executive has said.

With a ban on advertising in India, alcohol brands face a greater challenge in reaching their target audience and Bhavesh Somaya, Marketing and Innovation Director, Diageo India, told [impact] magazine that the business needed to better understand those consumers entering the category for the first time.

Around 20m people reach the legal drinking age every year, with between 35% and 40% actually going on to consume alcohol. "We need to ensure that our brand programmes are continuously recruiting those new consumers into our fold," said Somaya.

He observed a "leaky bucket phenomenon" where no matter how much was poured in a significant amount continued to fall out. "So you need to continuously re-recruit consumers," he said. "Reach builds brand salience, so it is very critical."

As well as youth, women were emerging as a potentially significant market. "That is a target segment we need to keep in mind and ensure that our brands get more bilingual and speak to both sets of audiences, not just be male-centric," Somaya asserted.

Among the strategies being deployed were brand extensions, although Somaya was careful to stress that marketing efforts on brand extensions were completely separate from those on alcohol brands in order to comply with government regulations.

Thus, the Smirnoff Experience in Bangalore involved a mash-up of tech and music, while Vat 69 den.com was a gaming portal aimed at leveraging interest in the whole area of online gaming. And Johnnie Walker, The Journey, had been a multi-cultural themed event in Mumbai to bring alive the paths followed by various creative artists.

"We put consumers at the heart of everything we do," Somaya stated. Diageo brands were focused on "understanding that sweet spot of the consumer context, the cultural context, and what the brand brings to the table"in order to set themselves apart from their rivals.

Data sourced from [impact]; additional content by Warc staff
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                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl36System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$idCancelSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl37System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$chkDontAskMeAgainSystem.Web.UI.WebControls.CheckBox000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl38System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$litItemToDeleteSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl39System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$ctl40System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$pnlRequestRenameSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl41System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$txtNewFolderNameSystem.Web.UI.WebControls.TextBox000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl42System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ibNewFolderNameOKSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl43System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ibNewFolderNameCancelSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl44System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$litFolderToRenameSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl45System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$ctl46System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$pnlRequestDeleteFolderSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl47System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$idDeleteFolderSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl48System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$idCancelFolderSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl49System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$chkDontAskMeAgainFolderSystem.Web.UI.WebControls.CheckBox000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl50System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$litItemToDeleteFolderSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl51System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$ctl52System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$pnlRequestDeleteSelectionSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl53System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$idDeleteSelectionItemsSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl54System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$idCancelSelectionDeletionSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl55System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$chkDontAskMeAgainSelectionSystem.Web.UI.WebControls.CheckBox000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl56System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$litItemToDeleteSelectionSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl57System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$ctl58System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$upAlertSystem.Web.UI.UpdatePanel000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl02System.Web.UI.Control000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl59System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$NotesAndFolders1$pnlAlertSystem.Web.UI.WebControls.Panel000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl60System.Web.UI.ResourceBasedLiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$litAlertSystem.Web.UI.WebControls.Literal000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl61System.Web.UI.LiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ibCloseAlertSystem.Web.UI.WebControls.ImageButton000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl62System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl63System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$ctl64System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$upEmailConfirmationAlertSystem.Web.UI.UpdatePanel000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl03System.Web.UI.Control000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl65System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$NotesAndFolders1$pnlEmailConfirmationAlertSystem.Web.UI.WebControls.Panel000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl66System.Web.UI.ResourceBasedLiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$litEmailAlertMessageSystem.Web.UI.WebControls.Literal000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl67System.Web.UI.LiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ibCloseEmailConfirmationSystem.Web.UI.WebControls.ImageButton000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl68System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl69System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$ctl70System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$upEmailSelectionSystem.Web.UI.UpdatePanel000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl04System.Web.UI.Control000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl71System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$NotesAndFolders1$pnlEmailSelectionSystem.Web.UI.WebControls.Panel000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl72System.Web.UI.ResourceBasedLiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$txtRecipientNameSystem.Web.UI.WebControls.TextBox000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl73System.Web.UI.ResourceBasedLiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$txtRecipientEmailSystem.Web.UI.WebControls.TextBox000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl74System.Web.UI.ResourceBasedLiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$txtEmailMessageSystem.Web.UI.WebControls.TextBox000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl75System.Web.UI.LiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$chkEmailMeaCopySystem.Web.UI.WebControls.CheckBox000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl76System.Web.UI.ResourceBasedLiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$litEmailMessageSystem.Web.UI.WebControls.Label000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl77System.Web.UI.LiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ibEmailEmailSelectionSystem.Web.UI.WebControls.ImageButton000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl78System.Web.UI.LiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ibCloseEmailSelectionSystem.Web.UI.WebControls.ImageButton000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl79System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl80System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$ctl81System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$pnlDownloadSelectionSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl82System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$litDownloadFileSizeSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl83System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ibDownloadFileAndCloseSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl84System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ibCloseDownloadWindowSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl85System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$hiddenFileNameSystem.Web.UI.WebControls.HiddenField000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl86System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$ctl87System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$pnlPrintSelectionSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl88System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$tdLeftSystem.Web.UI.HtmlControls.HtmlTableCell000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl89System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$NotesAndFolders1$imgAlertSystem.Web.UI.HtmlControls.HtmlImage000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl90System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl91System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$pnlNotePrintSelectionsSystem.Web.UI.WebControls.Panel000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl92System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$NotesAndFolders1$pnlScroleSelectionSystem.Web.UI.WebControls.Panel000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl93System.Web.UI.LiteralControl000
                                                            ctl00$ucToolBelt$NotesAndFolders1$repCantPrintSelectopnSystem.Web.UI.WebControls.Repeater000
                                                            ctl00$ucToolBelt$NotesAndFolders1$ctl94System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$NotesAndFolders1$ctl95System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl96System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$litPrintAIDSSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl97System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ibClosePrintSelectionSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl98System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$NotesAndFolders1$Literal3System.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$NotesAndFolders1$ctl99System.Web.UI.ResourceBasedLiteralControl000
                                                ctl00$ucToolBelt$NotesAndFolders1$ctl100System.Web.UI.LiteralControl000
                                        ctl00$ucToolBelt$NotesAndFolders1$ctl101System.Web.UI.LiteralControl000
                                    ctl00$ucToolBelt$ctl12System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$ctl13System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$pnlSavedSearchesSystem.Web.UI.WebControls.Panel000
                                    ctl00$ucToolBelt$ctl14System.Web.UI.ResourceBasedLiteralControl000
                                    ctl00$ucToolBelt$SavedSearches1ASP.controls_layout_toolbelt_toolbeltitems_savedsearches_ascx000
                                        ctl00$ucToolBelt$SavedSearches1$ctl01System.Web.UI.ResourceBasedLiteralControl000
                                        ctl00$ucToolBelt$SavedSearches1$upDimensionSystem.Web.UI.UpdatePanel000
                                            ctl00$ucToolBelt$SavedSearches1$ctl00System.Web.UI.Control000
                                                ctl00$ucToolBelt$SavedSearches1$ctl02System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$SavedSearches1$pnlSearchesSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl03System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$lbAboutSavedSearchesSystem.Web.UI.WebControls.LinkButton000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl04System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$ibClosePanelTopSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl05System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$litNumberOfSavedSearchesSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl06System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$pnlExistingSearchesSystem.Web.UI.WebControls.Panel000
                                                        ctl00$ucToolBelt$SavedSearches1$ctl07System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$SavedSearches1$repSavedSearchesSystem.Web.UI.WebControls.Repeater000
                                                        ctl00$ucToolBelt$SavedSearches1$ctl08System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl09System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$pnlRequestDeleteSystem.Web.UI.WebControls.Panel000
                                                        ctl00$ucToolBelt$SavedSearches1$ctl10System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$SavedSearches1$litSavedSearchTitleSystem.Web.UI.WebControls.Literal000
                                                        ctl00$ucToolBelt$SavedSearches1$ctl11System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$SavedSearches1$idDeleteSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$SavedSearches1$ctl12System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$SavedSearches1$idCancelSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$SavedSearches1$ctl13System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$SavedSearches1$chkDontAskMeAgainSystem.Web.UI.WebControls.CheckBox000
                                                        ctl00$ucToolBelt$SavedSearches1$ctl14System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$SavedSearches1$litItemToDeleteSystem.Web.UI.WebControls.Literal000
                                                        ctl00$ucToolBelt$SavedSearches1$ctl15System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl16System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$SavedSearches1$ctl17System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$SavedSearches1$pnlNoSearchesSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl18System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$litAboutNoneSystem.Web.UI.WebControls.Literal011200
                                                    ctl00$ucToolBelt$SavedSearches1$ctl19System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$SavedSearches1$ctl20System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$SavedSearches1$pnlAboutSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl21System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$lbBackToSavedSearchesSystem.Web.UI.WebControls.LinkButton000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl22System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$ibClosePanelClosesSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$SavedSearches1$ctl23System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$SavedSearches1$litAboutSystem.Web.UI.WebControls.Literal011200
                                                    ctl00$ucToolBelt$SavedSearches1$ctl24System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$SavedSearches1$ctl25System.Web.UI.LiteralControl000
                                        ctl00$ucToolBelt$SavedSearches1$ctl26System.Web.UI.LiteralControl000
                                    ctl00$ucToolBelt$ctl15System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$ctl16System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$pnlVideoPlaylistsSystem.Web.UI.WebControls.Panel000
                                    ctl00$ucToolBelt$ctl17System.Web.UI.ResourceBasedLiteralControl000
                                    ctl00$ucToolBelt$VideoPlaylists1ASP.controls_layout_toolbelt_toolbeltitems_videoplaylists_ascx000
                                        ctl00$ucToolBelt$VideoPlaylists1$ctl01System.Web.UI.ResourceBasedLiteralControl000
                                        ctl00$ucToolBelt$VideoPlaylists1$upDimensionVideoSystem.Web.UI.UpdatePanel000
                                            ctl00$ucToolBelt$VideoPlaylists1$ctl00System.Web.UI.Control000
                                                ctl00$ucToolBelt$VideoPlaylists1$ctl02System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$VideoPlaylists1$pnlPlaylistsSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl03System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$lbAboutVideoPlaylistsSystem.Web.UI.WebControls.LinkButton000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl04System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ibClosePanelTopSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl05System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$litNumberOfSavedSearchesSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl06System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$pnlExistingSearchesSystem.Web.UI.WebControls.Panel000
                                                        ctl00$ucToolBelt$VideoPlaylists1$ctl07System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$VideoPlaylists1$repVideosSystem.Web.UI.WebControls.Repeater000
                                                        ctl00$ucToolBelt$VideoPlaylists1$ctl08System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl09System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$VideoPlaylists1$ctl10System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$VideoPlaylists1$pnlRequestDeleteSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl11System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$idDeleteSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl12System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$idCancelSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl13System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$chkDontAskMeAgainSystem.Web.UI.WebControls.CheckBox000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl14System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$litItemToDeleteSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl15System.Web.UI.ResourceBasedLiteralControl000
                                                ctl00$ucToolBelt$VideoPlaylists1$ctl16System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$VideoPlaylists1$pnlNoPlaylistsSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl17System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$litAboutNoneSystem.Web.UI.WebControls.Literal09760
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl18System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$VideoPlaylists1$ctl19System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$VideoPlaylists1$pnlAboutSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl20System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$lbBackToSavedSearchesSystem.Web.UI.WebControls.LinkButton000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl21System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ibClosePanelClosesSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl22System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$VideoPlaylists1$litAboutSystem.Web.UI.WebControls.Literal09760
                                                    ctl00$ucToolBelt$VideoPlaylists1$ctl23System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$VideoPlaylists1$ctl24System.Web.UI.LiteralControl000
                                        ctl00$ucToolBelt$VideoPlaylists1$ctl25System.Web.UI.LiteralControl000
                                    ctl00$ucToolBelt$ctl18System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$ctl19System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$pnlNoticeboardSystem.Web.UI.WebControls.Panel000
                                    ctl00$ucToolBelt$ctl20System.Web.UI.ResourceBasedLiteralControl000
                                    ctl00$ucToolBelt$Noticeboard1ASP.controls_layout_toolbelt_toolbeltitems_noticeboard_ascx000
                                        ctl00$ucToolBelt$Noticeboard1$ctl01System.Web.UI.ResourceBasedLiteralControl000
                                        ctl00$ucToolBelt$Noticeboard1$upDimensionNoticeSystem.Web.UI.UpdatePanel000
                                            ctl00$ucToolBelt$Noticeboard1$ctl00System.Web.UI.Control000
                                                ctl00$ucToolBelt$Noticeboard1$ctl02System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$Noticeboard1$pnlSearchesSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$Noticeboard1$ctl03System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Noticeboard1$ibClosePanelTopSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$Noticeboard1$ctl04System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$Noticeboard1$pnlNoticesSystem.Web.UI.WebControls.Panel000
                                                        ctl00$ucToolBelt$Noticeboard1$ctl05System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Noticeboard1$repNoticesSystem.Web.UI.WebControls.Repeater000
                                                        ctl00$ucToolBelt$Noticeboard1$ctl06System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Noticeboard1$ctl07System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$Noticeboard1$pnlNoNoticesSystem.Web.UI.WebControls.Panel000
                                                        ctl00$ucToolBelt$Noticeboard1$ctl08System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$Noticeboard1$ctl09System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Noticeboard1$lblNumberOfNoticesSystem.Web.UI.WebControls.Label000
                                                    ctl00$ucToolBelt$Noticeboard1$ctl10System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$Noticeboard1$ctl11System.Web.UI.LiteralControl000
                                        ctl00$ucToolBelt$Noticeboard1$ctl12System.Web.UI.LiteralControl000
                                    ctl00$ucToolBelt$ctl21System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$ctl22System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$pnlCustomiseYourHomepageSystem.Web.UI.WebControls.Panel000
                                    ctl00$ucToolBelt$ctl23System.Web.UI.LiteralControl000
                                    ctl00$ucToolBelt$HomeASP.controls_layout_toolbelt_toolbeltitems_customiseyourhomepage_ascx000
                                        ctl00$ucToolBelt$Home$ctl01System.Web.UI.ResourceBasedLiteralControl000
                                        ctl00$ucToolBelt$Home$CustomisationUpdatePanelSystem.Web.UI.UpdatePanel000
                                            ctl00$ucToolBelt$Home$ctl00System.Web.UI.Control000
                                                ctl00$ucToolBelt$Home$ctl02System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$Home$CustomizationsPanelSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$Home$ctl03System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ResetButtonSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$Home$ctl04System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ASPAboutLinkSystem.Web.UI.WebControls.LinkButton000
                                                    ctl00$ucToolBelt$Home$ctl05System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$Home$RecommendedSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl06System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveRecommendedPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl07System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl08System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$RecommendedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl09System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton1System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl10System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl11System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$MostReadSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl12System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemovePartnersPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$Home$ctl13System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$MostReadDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl14System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton3System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl15System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl16System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$AdmapSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl17System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveAdmapPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl18System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl19System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$AdmapDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl20System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton11System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl21System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl22System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$DataSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl23System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveDataPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl24System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl25System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$DataDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl26System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton13System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl27System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl28System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcPlusSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl29System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton9System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl30System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl31System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcPlusDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl32System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton12System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl33System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl34System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$Home$NewsSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl35System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveNewsPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl36System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl37System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$NewsDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl38System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton7System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl39System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl40System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$VideosSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl41System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton10System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl42System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl43System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$VideosDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl44System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$AddVideosPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl45System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl46System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$QuotebankSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl47System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveQuotebankPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl48System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl49System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$QuotebankDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl50System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton19System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl51System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl52System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$CaseStudiesSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl53System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveCaseStudiesPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl54System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl55System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$CaseStudiesDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl56System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton21System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl57System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl58System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$TopicPagesSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl59System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton14System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl60System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl61System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$TopicPagesDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl62System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton16System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl63System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl64System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$YourTopicsSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl65System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveYourTopicsPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl66System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl67System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$YourTopicsDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl68System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton15System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl69System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl70System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$BlogsSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl71System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveBlogsPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl72System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl73System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$BlogsDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl74System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton25System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl75System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl76System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$MarketLeaderSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl77System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveMarketLeaderPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl78System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl79System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$MarketLeaderDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl80System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton27System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl81System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl82System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcStoreSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl83System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton6System.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$Home$ctl84System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcStoreDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl85System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$AddStorePanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl86System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl87System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$CaseFinderDockSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl88System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveCaseFinderPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl89System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl90System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$CaseFinderDockDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl91System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$AddCaseFinderPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl92System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl93System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$BestPracticeSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl94System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveBestPracticePanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl95System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl96System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$BestPracticeDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl97System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton23System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl98System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl99System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ConferenceReportsSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl100System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$RemoveConferenceReportsPanelButtonSystem.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$Home$ctl101System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ConferenceReportsDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl102System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton29System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl103System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl104System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcPartnersSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl105System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton2System.Web.UI.WebControls.ImageButton000
                                                    ctl00$ucToolBelt$Home$ctl106System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcPartnersDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl107System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton4System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl108System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl109System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcBrandUpdateSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl110System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton17System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl111System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl112System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcBrandUpdateDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl113System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton18System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl114System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl115System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcEmailUpdateSelectedDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl116System.Web.UI.ResourceBasedLiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton20System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl117System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl118System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$WarcEmailUpdateDivSystem.Web.UI.HtmlControls.HtmlGenericControl000
                                                        ctl00$ucToolBelt$Home$ctl119System.Web.UI.LiteralControl000
                                                        ctl00$ucToolBelt$Home$ImageButton22System.Web.UI.WebControls.ImageButton000
                                                        ctl00$ucToolBelt$Home$ctl120System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ctl121System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$Home$ctl122System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$Home$AboutCustomisationsSystem.Web.UI.WebControls.Panel000
                                                    ctl00$ucToolBelt$Home$ctl123System.Web.UI.ResourceBasedLiteralControl000
                                                    ctl00$ucToolBelt$Home$LinkButton1System.Web.UI.WebControls.LinkButton000
                                                    ctl00$ucToolBelt$Home$ctl124System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$AboutCustomisingYourHomepageLiteralSystem.Web.UI.WebControls.Literal000
                                                    ctl00$ucToolBelt$Home$ctl125System.Web.UI.LiteralControl000
                                                    ctl00$ucToolBelt$Home$ReturnLinkSystem.Web.UI.WebControls.LinkButton000
                                                    ctl00$ucToolBelt$Home$ctl126System.Web.UI.LiteralControl000
                                                ctl00$ucToolBelt$Home$ctl127System.Web.UI.LiteralControl000
                                        ctl00$ucToolBelt$Home$ctl128System.Web.UI.LiteralControl000
                                    ctl00$ucToolBelt$ctl24System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$ctl25System.Web.UI.LiteralControl000
                                ctl00$ucToolBelt$RemoveMenusSystem.Web.UI.WebControls.ImageButton000
                                ctl00$ucToolBelt$ctl26System.Web.UI.LiteralControl000
                        ctl00$ucToolBelt$ctl27System.Web.UI.LiteralControl000
                        ctl00$ucToolBelt$lblNumberOfNoticesSystem.Web.UI.WebControls.Label000
                        ctl00$ucToolBelt$ctl28System.Web.UI.LiteralControl000
                    ctl00$ucToolBelt$ctl29System.Web.UI.LiteralControl000
                ctl00$ucToolBelt$ctl30System.Web.UI.LiteralControl000
            ctl00$ctl33System.Web.UI.LiteralControl000
            ctl00$cookieNoticeASP.controls_layout_cookienotice_ascx000
                ctl00$cookieNotice$cookieMessageSystem.Web.UI.HtmlControls.HtmlGenericControl0200
                    ctl00$cookieNotice$ctl00System.Web.UI.ResourceBasedLiteralControl000
                    ctl00$cookieNotice$acceptCookiesSystem.Web.UI.HtmlControls.HtmlGenericControl000
                        ctl00$cookieNotice$ctl01System.Web.UI.LiteralControl000
                        ctl00$cookieNotice$CookieButtonSystem.Web.UI.WebControls.Button000
                        ctl00$cookieNotice$ctl02System.Web.UI.LiteralControl000
                    ctl00$cookieNotice$ctl03System.Web.UI.LiteralControl000
            ctl00$ctl34System.Web.UI.LiteralControl000
        ctl00$ctl35System.Web.UI.ResourceBasedLiteralControl000

Session State

Session KeyTypeValue
DebugTimerSystem.String 
DebugLevelSystem.Int320
OriginalReferrerSystem.String 
ThemeSystem.StringWhite
SiteConfigurationWARC.SiteConfiguration+UserSettingsWARC.SiteConfiguration+UserSettings
ABTestvalueSystem.StringB
WarcSecurityWARC.UserSecurityWARC.UserSecurity
PageHitSystem.String/Content/News/Diageo_India_targets_young_and_women.content?ID=b2c5dcaa-3058-4249-bf96-fa1e9054dfba&q=
LocationSystem.StringGLOBAL
SuppressStoreSystem.BooleanFalse

Application State

Application KeyTypeValue
EndecaDimensionConfigurationsWARC.Search+EndecaDimensionsWARC.Search+EndecaDimensions
PartnerLogosSystem.IO.FileInfo[]System.IO.FileInfo[]

Request Cookies Collection

NameValueSize

Response Cookies Collection

NameValueSize
ASP.NET_SessionIdxbossm1n31gh4e0uc1u4pk5x42
WarcCookieNotice 17

Headers Collection

NameValue
Accepttext/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8
Accept-Encodingx-gzip, gzip, deflate
Accept-Languageen-us,en-gb,en;q=0.7,*;q=0.3
Hostwww.warc.com
User-AgentCCBot/2.0 (http://commoncrawl.org/faq/)

Response Headers Collection

NameValue
Set-CookieASP.NET_SessionId=xbossm1n31gh4e0uc1u4pk5x; path=/; HttpOnly
Cache-Controlprivate
Content-Typetext/html

Form Collection

NameValue

Querystring Collection

NameValue
IDb2c5dcaa-3058-4249-bf96-fa1e9054dfba

Server Variables

NameValue
ALL_HTTPHTTP_ACCEPT:text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 HTTP_ACCEPT_ENCODING:x-gzip, gzip, deflate HTTP_ACCEPT_LANGUAGE:en-us,en-gb,en;q=0.7,*;q=0.3 HTTP_HOST:www.warc.com HTTP_USER_AGENT:CCBot/2.0 (http://commoncrawl.org/faq/)
ALL_RAWAccept: text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 Accept-Encoding: x-gzip, gzip, deflate Accept-Language: en-us,en-gb,en;q=0.7,*;q=0.3 Host: www.warc.com User-Agent: CCBot/2.0 (http://commoncrawl.org/faq/)
APPL_MD_PATH/LM/W3SVC/2/ROOT
APPL_PHYSICAL_PATHD:\InetPub\WARCV5\
AUTH_TYPE 
AUTH_USER 
AUTH_PASSWORD 
LOGON_USER 
REMOTE_USER 
CERT_COOKIE 
CERT_FLAGS 
CERT_ISSUER 
CERT_KEYSIZE 
CERT_SECRETKEYSIZE 
CERT_SERIALNUMBER 
CERT_SERVER_ISSUER 
CERT_SERVER_SUBJECT 
CERT_SUBJECT 
CONTENT_LENGTH0
CONTENT_TYPE 
GATEWAY_INTERFACECGI/1.1
HTTPSoff
HTTPS_KEYSIZE 
HTTPS_SECRETKEYSIZE 
HTTPS_SERVER_ISSUER 
HTTPS_SERVER_SUBJECT 
INSTANCE_ID2
INSTANCE_META_PATH/LM/W3SVC/2
LOCAL_ADDR192.168.203.80
PATH_INFO/Content/News/Diageo_India_targets_young_and_women.content
PATH_TRANSLATEDD:\InetPub\WARCV5\Content\News\Diageo_India_targets_young_and_women.content
QUERY_STRINGID=b2c5dcaa-3058-4249-bf96-fa1e9054dfba
REMOTE_ADDR107.20.5.156
REMOTE_HOST107.20.5.156
REMOTE_PORT55394
REQUEST_METHODGET
SCRIPT_NAME/Content/News/Diageo_India_targets_young_and_women.content
SERVER_NAMEwww.warc.com
SERVER_PORT80
SERVER_PORT_SECURE0
SERVER_PROTOCOLHTTP/1.0
SERVER_SOFTWAREMicrosoft-IIS/7.5
URL/Content/News/Diageo_India_targets_young_and_women.content
HTTP_ACCEPTtext/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8
HTTP_ACCEPT_ENCODINGx-gzip, gzip, deflate
HTTP_ACCEPT_LANGUAGEen-us,en-gb,en;q=0.7,*;q=0.3
HTTP_HOSTwww.warc.com
HTTP_USER_AGENTCCBot/2.0 (http://commoncrawl.org/faq/)

Microsoft .NET Framework Version:4.0.30319; ASP.NET Version:4.0.30319.17929