Controversial "outrage advertising" can work because it gains coverage and brand awareness, argues Darika Ahrens of marketing agency LDN Stock, but it comes at a cost too.
Data sourced from Warc
Data sourced from Warc
© Copyright 2024
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.