NEW YORK: NBC Universal's multi-million dollar investment in broadcasting the Beijing Olympic Games has proved to be a gold medal winning move.
The event is reportedly the most watched in US television history, attracting 214 million viewers, on the back of which the network has taken an estimated £1 billion (€676m; £544m) of advertising.
NBC paid $894m for the rights to air 3,600 hours of Olympics over sixteen days across a number of media platforms – including mobile and online.
The average audience for its primetime coverage was 27.7 million, up 11% on the Athens Games four years ago.
The event is reportedly the most watched in US television history, attracting 214 million viewers, on the back of which the network has taken an estimated £1 billion (€676m; £544m) of advertising.
NBC paid $894m for the rights to air 3,600 hours of Olympics over sixteen days across a number of media platforms – including mobile and online.
The average audience for its primetime coverage was 27.7 million, up 11% on the Athens Games four years ago.
Data sourced from Guardian.co.uk; additional content by WARC staff
