ALL OF WARC
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.
Overviews of leading brand owners, and guides to key issues and tasks.
Browse all articles, papers and case studies by subject.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
Today's Top Stories
Today's Top Stories
Admap Prize winners announced
Mobile adspend lags in Canada
4G to catalyse Indian ecommerce
Publishers turn to welcome ads
No future for digital agencies
Shell develops branded content
7 Day Round-Up
The Warc Blog
Asian firms largely upbeat
SINGAPORE: Companies in Asia Pacific are in a broadly positive mood about their growth prospects, with retailers, packaged food groups and beverage manufacturers among the most optimistic.
Thomson Reuters, the information provider, and INSEAD, the business school,
177 brand owners, 78 of which agreed the business climate for the next six months appeared to be favourable.
By contrast, 87 regarded the situation as essentially unchanged, and 12 were pessimistic. The overall index barometer of business sentiment also fell to 69 points in June from 74 points in March, but was still above the 50-point neutral benchmark.
Some 111 respondents reported that uncertain global economic conditions were the "biggest risk factor" they faced, while 28 cited rising costs.
"Asian businesses - the big exporters - face potential weakness in essentially most of their end-markets," said Nick Paulson-Ellis, the India head at Espirito Santo Securities.
"It's clearly not going to be an easy time. You've got slowdowns domestically after pretty aggressive tightening last year in a lot of developing economies and you've got weakness in end-markets, so it's a very, very tough period for Asian corporates."
Seven of the 12 featured retailers were optimistic, as were ten of the 16 food and beverage manufacturers and four of the six pharmaceutical companies on the panel.
Elsewhere, 13 of 32 technology specialists were positive, 18 were neutral and one was negative. Within this, nine of the ten Japanese firms - a group including Sharp, Toshiba and Softbank - were neutral.
Just over half of the 30 financial services providers assessed were also neutral and 12 were upbeat. Similarly, six of the nine participating automakers expected the trading environment to remain flat.
"Companies in consumer staples such as instant coffee and supermarkets seem to be slightly more bullish," said James Koh, an analyst at Maybank Kim Eng ."They're less affected by any slowdown in industrial production and higher-end spending, and their exposure is more local rather than macro."
A modest two out of 12 operators from Australia were optimistic, as were four of the 19 organisations based in China. In India, six of the 13 firms expressed positive views, and none were negative.
Sentiment also hardened in Japan, where five corporations were confident on improving conditions, 18 were neutral and none were negative, while only one had seen a recent decline in orders. Indonesia, however, posted the strongest returns, with 21 of 24 contributors in upbeat mood.
Data sourced from Reuters; additional content by Warc staff, 21 June 2012
PC sales up in India
Luxury brands look to long term
Dual screening grows in India
Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc