Warc Blog

Android apps favour utility

8 May 2013
UTRECHT: The leading apps downloaded from the Apple App Store tend to be games while those downloaded from Google Play are more likely to be related to social networking or utilities, a new analysis has shown.

Distimo, the apps analytics business, compiles data to create monthly leaderboards of the most downloaded free, paid and top grossing global apps.

In April 2013, four of the top five free download apps in the Apple App Store were games, with Candy Crush Saga from King.com topping the list. Google's YouTube was the only non-game.

In contrast, Google Play's top five contained only communication/social networking apps, with Facebook in the number one spot.

A similar picture emerged for paid apps, with the Apple App Store having only one non-game in its top five, WhatsApp Messenger. Paid-utility apps dominated the Google play leaderboard, with just one game, Minecraft from Mojang, featuring.

In terms of revenue generating applications, however, games led the way in both stores.

But there was a significant difference in the origin of those games. Four of the top five in Google Play were based in Asia, with most revenue coming from these countries rather than the US.

The one non-game app was LINE: Free Calls & Messages, a fast-growing Japanese instant messaging service set up in June 2011.

Supercell remained one of the most successful developers in the Apple App Store, with both its offerings, Clash of Clans and Hay Day, featuring in the top five. This list was dominated by free apps with in-apps, as all the leaders used the freemium business model.

Data sourced from Distimo; additional content by Warc staff

 
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