Warc Consensus Ad Forecast: Global adspend to increase 4% in 2013

Advertising expenditure growth is expected to increase this year and next despite the fragility of the global economy, according to Warc's January 2013 Consensus Ad Forecast.

Warc Consensus Ad Forecast: Global adspend to increase 4% in 2013

Suzy Young and Stephen Whiteside

Click here to access Warc's Consensus Forecast page, including links to the full datasets

Advertising expenditure growth is expected to increase this year and next despite the fragility of the global economy, according to Warc's latest Consensus Ad Forecast.

The Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc's own team and industry bodies.

Overall, the report predicts adspend will rise by 4% in 2013 and 5.5% in 2014, ahead...

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