The three myths of innovation that could be holding back your company

Andy Stefanovich and Josh Epperson

Two authors from the Prophet consultancy contend that many of the beliefs that pervade the world of innovation are myths and, in this article, they challenge three of them.

The three myths of innovation that could be holding back your company

Andy Stefanovich and Josh EppersonProphet

The word, innovation, is so over used that it’s almost lost all meaning. Yet, as with all aspects of business, innovation evolves. Innovation will remain the process by which newness comes into the world, but the how of innovation is in flux. New business landscapes, new technologies, and the wearing out of old models require us to reimage how we innovate.

When we think of innovation we might think of Silicon Valley, Google, Apple, and schools like Stanford University. We might...

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