Why in-store will be the key arena for mobile communications

In this article, Jim Taylor of MEC Retail explains why mobile phones have the potential to revolutionise in-store communications.

Why in-store will be the key arena for mobile communications

Jim Taylor MEC Retail

There’s no doubt that by 2018 the mobile phone will have opened up many new and exciting communication opportunities. From my vantage point in Europe, I believe we are on the verge of a revolution in how people use the mobile phone. It’s already happening in Asia. And I believe the biggest impact of this revolution will be in-store. Let me explain why.

Today, in-store communication is a repressed child. On the whole, retailers believe that there are many...

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