WARC's Word of Mouth Masterclass 2008: Making WOM Work for Brands
James Aitchison
This article is an extract from WARC's Word of Mouth Masterclass 2008. An analysis of the WARC Word of Mouth Marketing Awards 2008 is available here, and a full list of entrants to the Awards can be accessed here. For full coverage of this event, visit our conference blog page.
WOM Panel: a Marketer’s Guide
The Stephen Fry Effect
Paul Marsden, director of Clickadvisor.com and chair of the 2008 Word of Mouth Marketing...