The path to brand loyalty

Peter Walshe

By mapping the brand discovery journey and excluding non-loyalty reasons for purchase, one can calculate the Brand Impact Factor, where loyalty is at its highest.

The path to brand loyalty

Peter Walshe

By mapping the brand discovery journey and excluding non-loyalty reasons for purchase, one can calculate the Brand Impact Factor, where loyalty is at its highest

Every brand dreams of commanding the sort of loyalty demonstrated by Apple's customers, who eagerly await every product launch and queue all night to get their hands on it first. Customers who will repeat purchase again and again, with greater frequency, and who unquestioningly pay the full retail price.

Loyalty is the very essence of sustainability, longevity and growth for any company. So how do you create brand-loyal...

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