The paradox of success – learning to love failure as pioneers of market research

John Kearon

The paradox of success is you need to embrace failure to achieve it. Failure is the essential ingredient that nobody talks about or acknowledges and everyone tries desperately (and understandably) to avoid.

The paradox of success – learning to love failure as pioneers of market research

John KearonBrainJuicer Group plc/BrainJuicer Labs, United Kingdom

INTRODUCTION

The paradox of success is you need to embrace failure to achieve it.

This is a paper born out of a speech I gave to 600 17 year olds on entrepreneurship during the UK's enterprise week in November 2007. It must rank as one of the most nerve-jangling speeches I've ever done, since owning a teenager of my own I had strong clues that they can be a cynical and challenging audience. However, setting anxiety and...

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