The Feldwick Factor: how international social media affects agency networks

Paul Feldwick answers the question, "Does the international reach of social media help or hinder the role of global agency networks?" He suggests that social media allows agency people to meet more informally as people, and dissolve personal and professional boundaries.

The Feldwick Factor

Paul Feldwick

Does the international reach of social media help or hinder the role of global agency networks?

Five years ago, when I finally parted company with the DDB global network, Facebook still hadn't launched to the general public, and Twitter wasn't even thought of. The present scale of both has more than doubled in the past 12 months.

It's possible that these, and other things like them that we can't even envisage yet, will, in time, lead to major changes in society and business. It's just too early to do more than speculate about what these...

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