Digital makes the brand connection
Charlie Dundas
Digital media is the activation that gets users to engage with the brand to get more out of the sponsorship, as German energy provider E.ON demonstrated with its successful online association with the FA Cup
Digital media can no longer be considered 'new' media. Display advertising is now well established and the majority of brands will include at least a basic use of digital media in their marketing communications.
Specialist digital agencies have sprung up to provide brands with support in this area and existing communications agencies of all types continue to build...