Smart brands enlist to fight the war on waste
Melanie Howard
Consumers are increasingly concerned about the environment, and sustainability is becoming the mantra for brand longevity, says Melanie Howard
CHANCES AREthat you are one of the large majority of the UK population who would agree with one of the Future Foundation's longest-running proprietary survey questions: ‘I am personally concerned to do what I can to help the environment'. As we have responses to this statement going back more than 25 years, during which time the proportion agreeing has more than doubled, we can predict with some confidence...