Stop asking questions and start listening
Ray Poynter
As 'we' research models reveal a deeper understanding of the needs, concerns and desires of consumers, social media is becoming an essential tool for listening to communities from the inside
The process of understanding consumers, a process than can be loosely described as market research, is going through a period of both evolution and revolution.
The evolution is a shift from representative samples of people, interviewed via clipboards and telephones, towards online surveys conducted with pre-recruited panels of members doing 50 or more surveys a year, towards integrated databases where CRM and...