National Depression Initiative - The Journal

Blurring the line between marketing and medicine led to a successful National Depression Initiative campaign for the Ministry of Health in New Zealand.

National Depression Initiative – The Journal

Category: Social Marketing/Public Service; Most Integrated Campaign; Paradigm ShiftAgency: DraftFCBClient: Ministry of Health

SUMMARY

Blurring the line between marketing and medicine led to a successful National Depression Initiative campaign for the Ministry of Health. Rather than simply telling people how to take action and leaving them to do it by themselves, the campaign integrated marketing strategy, medical expertise and personalised support to help people get through depression one small step at a time.

BUSINESS CHALLENGE

According to the World Health Organisation, depression will become the second leading...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands