Jim Stengel: Marketing Lessons from 25 years at P&G
Geoffrey Precourt
Geoffrey Precourt reports from the Association of National Advertisers' annual Masters of Marketing Conference 2008. For his full coverage, visit WARC Online's conference blog.
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Three years ago, at the Association of National Advertiser's (ANA) annual meeting, Jim Stengel dropped a cherry bomb in the collective briefcase of the American marketing. The charge from the Procter & Gamble global marketing officer: "The traditional model we all grew up with is obsolete."In truth, the march of digital media has made that old way...