Engaging the smart Asian shopper
Bindu Sethi
Imagine a shopper in a retail store. There are many thoughts going through her head. Her shopping purchases are made with reference to not just her need for the category and brand but also in the way she views herself as a shopper, housewife, person and the degree to which the proliferation of brands, categories and information are affecting her.
What does she really want? What are the products that catch her eye? Why does she choose one brand over another? And the biggest question asked by all marketers, what can we do...