American Magazines 2008: The Opening Night - 3D theaters and the Ad Age A-List

WARC's U.S. Editor Geoffrey Precourt reports from the opening session of American Magazines 2008, a conference co-sponsored by the Magazine Publishers of America and American Society of Magazine Editors.

American Magazines 2008: The Opening Night - 3D theaters and the Ad Age A-List

Geoffrey Precourt

This is one of a series of edited extracts from the American Magazine Conference 2008. Other articles cover:

  • Magazine publishers look for ways to win back advertising revenues
  • Good Magazine: A publishing spin on CSR
  • Publishers Google a new business model

For full coverage of the American Magazines Conference 2008, visit our conference blog.

___________________________________________________________________________________________________________________________

San Francisco native Nancy Pelosi, speaker of the United States House of Representatives and, for the last two weeks, the most visible...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands