ARF Annual Conference Day Two: Putting a human face on consumer-centric marketing

Geoffrey Precourt

The new consumer-centric marketing model rests on the simple premise of putting the consumer at the center of the process.

ARF Annual Conference Day Two: Putting a human face on consumer-centric marketing

Geoffrey PrecourtWARC Online

Geoffrey Precourt, WARC Online's US editor, reports from the Advertising Research Foundation's annual Re:think convention in New York City. Other papers from the event include:

  • Redefining research to meet advertisers' needs
  • NBCU's eight Olympic lessons from a "billion-dollar research lab"

Full coverage is also available on WARC's Re:think 2009 blog at www.warc.com/ARF09.__________________________________________________

The new consumer-centric marketing model rests on the simple premise of putting the consumer at the center of the process - a simple enough premise, in...

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