Google Chrome: Open Spaces - Creating street art through the web
Sheila Melbye
Campaign details
Brand owner: GoogleAgency: BBH Asia PacificBrand: Google ChromeCountry: IndonesiaChannels used: Games and competitions, Internet - display, Internet - microsites, widgets, Magazines - consumer, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth and viralMedia budget: 1 - 3 million
Executive summary
Since the browser's launch in 2008, Chrome has been trying to establish itself in Indonesia as a contender against the market leader, Firefox. Broadcast advertising had built overall brand awareness...