Centre for Enabled Living: Let's Talk Ability
Robin Nayak and Natalie Gruis
Campaign details
Brand owner: Centre for Enabled LivingAgency: TBWA\ Singapore, MEC, TPR Singapore, Convertium PteBrand: Centre for Enabled LivingCountry: SingaporeChannels used: Internet – general, Newspapers, Public relations, TelevisionMedia budget: 500k – 1 million
Executive summary
Every year, more Singaporeans were being born and diagnosed with special needs, and more Singaporeans were reaching old age and becoming frail seniors. This is how, in 2008, the Centre for Enabled Living (CEL) was established to connect those Singaporeans to state-funded...