Health Promotion Board: Ong & Raj
Arthur Chan and Chang Yin Wuan, Ammy Lau
Campaign details
Brand owner: Health Promotion BoardAgency: Health Promotion BoardBrand: Health Promotion BoardCountry: SingaporeChannels used: Internet – general, Newspapers, Online video, Print – general, unspecified, Radio, Social media, Television – direct responseMedia budget: 500k – 1 million
Executive summary
In 2011, the Health Promotion Board (HPB) launched a campaign for the first time to heighten awareness about colorectal cancer – the most common form of cancer in Singapore. Through the use of laidback, local humour,...