Aman ki Asha: Hope for peace

Afzal Hussain

This case study describes a partnership between The Jang Group, the Pakistani newspaper group, and The Times of India, the Indian newspaper, who launched a joint campaign for a civil movement towards peace between the two countries.

Aman ki Asha: Hope for peace

Afzal Hussain

Campaign details

Brand owner: Jang Group (Pakistan)/The Times of India (India)Agency: Pirana AdvertisingBrand: Aman ki AshaCountry: India, OtherChannels used: Branded content, Events and experiential, Games and competitions, Internet – display, Internet – general, Internet – microsites, widgets, Internet – search, Magazines – consumer, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Print – general, unspecified, Public relations, Radio, Social media, Television, Word of mouth and viralMedia budget: 5 – 10 million

Executive summary

The dispute between Pakistan...

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