DiGi Telecommunications: WWWOW Awards – Celebrating Malaysia's Internet Inspirations
Pamela Chia
Campaign details
Brand owner: DiGi TelecommunicationsAgency: Naga DDB MalaysiaBrand: DiGi TelecommunicationsCountry: MalaysiaChannels used: Email marketing, Internet – display, Internet – general, Public relations, Social media, TelevisionMedia budget: 500k – 1 million
Executive summary
This is how DiGi Telecommunications accessed the massive untapped mobile internet market in Malaysia by recognising Malay internet talents through the DiGi WWWOW Awards, converted them into advocates for the brand and increased subscription for DiGi's mobile internet.
Contrary to the belief traditionally held by...