1600 Quitline: THPF Smoking Kid & A Personal Message to the Smokers
Sutatip Chadavadh and Kusuma Kusoltawee
Campaign details
Brand owner: Thai Health Promotion FoundationAgency: Ogilvy and Mather Advertising ThailandBrand: 1600 QuitlineCountry: ThailandChannels used: Online video, Word of mouth and viralMedia budget: Up to 500k
Executive summary
Smoking has been a public scourge for generations in Thailand. For the past 20 years, the Thai Health Promotion Foundation has operated and aggressively promoted a free hotline: 1600 Quitline, to help smokers kick the habit. Despite the high investment, the number...