Once Again: The Tagging Drive

This case study describes how Once Again, an Indian non-profit organisation, used Facebook to drive awareness through 'The Tagging Drive'.

Once Again: The Tagging Drive

Manasi Trivedi, R S Siju and Venkataraghavan Srinivasan

Campaign details

Brand owner: Once AgainAgency: Ogilvy & Mather Worldwide, BangaloreBrand: Once AgainCountry: IndiaChannels used: Other and ambient media, Social media, Word of mouth and viralMedia budget: Up to 500k

Executive summary

Making more with less: how an unheard-of, non-profit organisation got people to donate old items without spending on marketing

'Once Again' is a year-old, non-profit organisation based in Bangalore, India. Its unique operating model is to accept old items instead of cash, and then...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands