PayPal: Singapore - Joy of Simple campaign

Camille Burdin and Sosuke Koyama

This case study describes how PayPal, the online money transfers company, used a Christmas campaign in Singapore to increase transactions.

PayPal: Singapore – Joy of Simple campaign

Camille Burdin and Sosuke Koyama

Campaign details

Brand owner: PayPalAgency: Publicis SingaporeBrand: PayPalCountry: SingaporeChannels used: Email marketing, Internet – display, Mobile and apps, Other and ambient media, Outdoor, out-of-homeMedia budget: Up to 500k

Executive summary

This is how PayPal set out to convert mall-obsessed Singaporean shoppers to online shopping over the festive season, altered the perception that bricks-and-mortar retailers provided the best shopping experiences during that time of the year, and created a rise in online transactions.

PayPal is a US company,...

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