Connecting with ANZ

Pearline Soh

This case study describes how Australia and New Zealand Banking Group Ltd (ANZ) sponsored a television series from National Geographic Channel (NGC), the television network, which aired across South-East Asia.

Connecting with ANZ

Pearline Soh

Campaign details

Brand owner: Australia and New Zealand Banking Group LimitedAgency:Brand: ANZCountry: Hong Kong,Indonesia,Singapore,TaiwanChannels used: Branded content, Direct marketing, Email marketing, Events and experiential, Internet – display, Internet – general, Magazines – business, trade, Magazines – consumer, Mobile and apps, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Public relations, Social media, Sponsorship – mediaMedia budget: Up to 500k

Executive summary

Australia and New Zealand Banking Group Ltd (ANZ) has been developing and building its brand messaging across its main geographies, adding interesting approaches to its channel...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands