Coca-Cola Thailand: Take a Chance
Tiwat Nitchote
Campaign details
Brand owner: The Coca-Cola CompanyAgency: Ogilvy & Mather BangkokBrand: CokeCountry: ThailandChannels used: Internet – general, Internet – microsites, widgets, Online video, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store media, Radio, Social media, TelevisionMedia budget: 10 – 20 million
Executive summary
In the business landscape, Coke is irrefutably the No.1 cola brand in most markets. In Thailand, however, they have been the No.2 brand for more than a decade, second to PEPSI. Coke Thailand was determined to change this. This...