The Times of India's Final Frontier: Mission Kerala
Susan Mathen
Campaign details
Brand owner: Bennet Coleman & CoAgency: JWTBrand: The Times Of IndiaCountry: IndiaChannels used: Events and experiential, Online video, Other and ambient media, Print - general, unspecified, Product and other sampling, Radio, Sales promotion, Social mediaMedia budget: Up to 500k
Executive summary
An Attempt to Conquer an Impregnable Fortress
It is more than apt to draw a parallel between the Gaulish village of Asterix that resists Roman attack, and the southernmost state in India that resisted the conquering...