American Express Jet Airways Card: Amex Jet Airport Activity
Anup Kumar
Campaign details
Brand owner: American ExpressAgency: MindshareBrand: American Express Jet Airways CardCountry: IndiaChannels used: Email marketing, Magazines – business, trade, Other and ambient mediaMedia budget: 500k – 1 million
Executive summary
This is how the AmEx Jet Platinum Card was launched and made to stand out and shout-out smartly amongst the 1.1 lakh elite jet flyers, at a time when HDFC and ICICI had also launched their Jet co-branded cards, and were vying aggressively to convert the Jet...