How BRICs consumers behave

This Strategy Briefing offers top-line analysis of the BRICS group of emerging markets - Brazil, Russia, India, China and South Africa - comparing both their commonalities and differences.
It covers consumer expenditure trends, forecasts and opportunities. It also highlights the challenges these regions present to marketers, who have to be prepared to compete with established players and overcome poor transport and retail infrastructure....

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Insights Team
Bray Leino

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