Digital media, big data and the CMO/CIO relationship: Lessons from TFM&A India 2013

This event report looks at some of the main digital trends demanding a response from marketers in India and beyond.

Digital media, big data and the CMO/CIO relationship: Lessons from TFM&A India 2013

Preeti Chaturvedi

With India's digital marketing industry growing at an extremely rapid clip, it came as no surprise that the TFM&A, the organiser of a global series of conferences focusing on technology for marketers and advertisers, returned to the country for a second successive year in mid-2013.

Brian Pereira, conference chair at TFM&A India, set the scene for the event, which was held in Delhi. "In today's digital age, there is more consumer fragmentation and multiple channels," he told delegates. "Marketers need to take cognisance of...

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