Five trends marketers can't ignore

This event report covers a presentation by Ekaterina Walter, the leading digital marketer and thought leader.

Five trends marketers can't ignore

Andrea Sophocleous

Ekaterina Walter made her name during a five-year stint as social media strategist and innovator for Intel, the tech giant. Her achievements included building the firm's presence on social media and serving as the driving force behind pioneering programmes like "Intel Innovators", which saw the company engage young scientists, engineers and entrepreneurs.

In May 2013, she joined Branderatti, a marketing firm specializing in advocacy and influencer relations, as chief marketing officer. Given her background and influence in the global tech community, Walter's keynote presentation at ad:tech Melbourne, held in July 2013, generated...

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