Five tips for connecting with a branded app (Landor Perspectives 2012)

This article suggests ways of using branded smartphone apps to connect with consumers. These include determining how the app can contribute to the brand's overall strategy, what the purpose of the app is and how to be certain the app is a believable extension of the brand.

Five tips for connecting with a branded app (Landor Perspectives 2012)

Richard SwainLandor Associates

"The phone is not even just a phone anymore; it is a paradox. On the one hand it is very personal and on the other it is very open and social."

—Seb Chan, head of digital, social, and emerging technologies at the Powerhouse Museum, Sydney

Much research is being published around technology and emotional engagement, specifically with smartphones. For consumers, the smartphone is a ubiquitous companion that provides a gateway to the digital universe. For brands, it's an opportunity to get closer to those consumers...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands