Five tips for connecting with a branded app (Landor Perspectives 2012)
Richard SwainLandor Associates
"The phone is not even just a phone anymore; it is a paradox. On the one hand it is very personal and on the other it is very open and social."
—Seb Chan, head of digital, social, and emerging technologies at the Powerhouse Museum, Sydney
Much research is being published around technology and emotional engagement, specifically with smartphones. For consumers, the smartphone is a ubiquitous companion that provides a gateway to the digital universe. For brands, it's an opportunity to get closer to those consumers...