Working together, a case for long-term agency-client relationships (Landor Perspectives 2012)

This article explores what defines truly great partnerships between clients and their agencies. It outlines the key ingredients that create loyalty and the breeding ground for great work.

Working together, a case for long-term agency-client relationships (Landor Perspectives 2012)

Cheryl GiovannoniLandor Associates

At the Cannes Lions Festival last June, one of the highlights of the week was a head-to-head between American Dan Wieden (of Wieden+Kennedy) and Brit Sir John Hegarty (of BBH). Each talked about the great work done by the other, and shared projects that had shaped their agencies since 1982.

At the very heart of these two agencies are the fine threads that define truly great partnerships between clients and their agencies, the essential ingredients that create loyalty and the breeding ground for great work....

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