Not the inauguration; just a message to marketers from sea to shining sea

Rob Norman

This brief article by Rob Norman, Chief Digital Officer of GroupM, WPP's media arm, is written in the style of a speech to the US advertising industry, and identifies the key challenges and opportunities the industry faces.

Not the inauguration; just a message to marketers from sea to shining sea

Rob NormanGroupM

Mr. Liodice, members of the ANA; Ms. Hill, Mr. Weill, members of the 4A's, Officers of our media and technology partners, and everyone that gives their labor to the promotion of brands and the creation and distribution of media it is time take pause and reflect on that which binds us together. It is not the price we pay for media, it is not a like or a click, it is the fulfillment of the needs and wants of the American people for goods,...

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