Mind and the machine: Making sense of big data

Mark Kingsbury and Bob Burgoyne

This article talks about the challenges presented by big data, and the need for people to make it meaningful.

Mind and the machine: Making sense of big data

Mark Kingsbury and Bob BurgoyneTNS

It may be immense, fast and mind-bendingly varied. But researchers must remember: Big Data can no more speak for itself than the smaller sort.

Big things can be intimidating. Research cannot allow Big Data to be one of them. We stand on the edge of the most exciting and transformative period in our industry's history: 90 percent of the data in the world today was created in the last two years and "data taps" such as mobile, social and POS will continue to...

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