Big Data bonanza: How chief marketers mine it, organize it, and see its value
David Ward
Our experts
Julie Cary, chief marketing officer La Quinta Inns & Suites | Brad Iversen, chief marketing officer Edward Jones |
Big data — and more importantly, the analytics that turn all that data into actionable insight — is triggering dramatic changes throughout the business world, most notably in marketing and advertising. For marketing chiefs, it's a tool...