Keeping an eye on the future: Acuvue's digital journey in Australia
Low Lai Chow
"Consumers now spend more time in front of a screen than we spend sleeping," Mandeep Grover, business unit director, Asia Pacific for Acclarent – a unit of Johnson & Johnson Medical – observed at the ad:tech Singapore 2013 conference.
"Between your laptop, your TV, your microblogging [and] your Facebook, you're spending almost nine hours a day in front of a screen. And if this is where your consumers are, you really have to understand this is their normal media habit," he added. This leads on to...